Defining Current SEO Strategies
It's apparent that many small and medium sized UK businesses don't seem to fully understand or embrace the full power of search engine optimisation and search engine marketing. Whilst their US counterparts are surging through the digital streams of sales opportunties, the UK business sector have yet to truly wake up to the reality. In our experience there are effectively two lanes of 'sales traffic'....online sales traffic and offline sales traffic, the latter remaining almost completely untapped in many UK industries. By fully exploring the online traffic channels UK businesses have the ability to tap into otherwise untapped income streams. To ...
Training and Consulting in B2B Search Engine Optimisation
Search Engine Tek offer a wide range of training and consulting for UK businesses, specialising in Search Engine Marketing and Search Engine Optimisation. We believe in empowering business owners with the knowledge and principals of modern day, real time and effective SEO / SEM techniques. Many of the modern day SEO tasks that are required to dominate the major Search Engines are simple but repetitive actions that can be carried out by almost any computer literate staff member. Given todays climate and longer periods of administration inactivity that UK businesses may be experiencing, there are opportunities to use 'latent SEO skills' ...
Wordpress Expertise
Blogging is currently the most powerful (white hat) way of drawing more attention to your online presence, whether that is a business or a personal presence. Businesses across the globe are re-constructing their static html websites to incorporate a blog platform, this is perhaps the easiest method by which a business owner can create fresh content on the fly for their website. Blogs are the most popular form of CMS (content management system), offering a whole host of rich dynamic features and plugins which draw attention, stickiness and most importantly action. The benefits of a good CMS are many-fold but most ...
Web Marketing Strategy
An individual and tailor made marketing strategy is necessary for each business. Products, price points, consumers, markets,channels and logistics can all be unique as a whole. By discussing business requirements in detail, Search Engine Tek deliver a roadmap to online success. Considering the search, we must also consider the following:- Markets Consumer Search Market Channels Brands Product Groups Product Models Product Colours Product Codes Manufacturers Codes Price Points Taking the above elements we must then analyse the modifier strings for search queries in the particular market place that we are operating in, and then create optimised pages to serve the search. Legacy ecommerce systems were not designed with search in mind ...
More Featured Posts
The Power of RSS
By effectively harnessing the power of RSS your business has the ability to syndicate news worthy information which can be picked up and distributed through various feed aggregators across the world wide web. Additionally and perhaps more powerfully RSS allows you to retrieve laser targeted content which is highly relevant to your industry and keeps you informed about developments in your arena. RSS... [Read more]
Quality Content
In order to create quality content for your visitors the general principles that you must follow are: - it has to be relevant to the main topic of the site (about product/products/services, etc) - the content can fit in the general industry of the website (about related products/services) - it has to provide value to the visitors ( potential customers ) If you do create a website with quality content... [Read more]
Search Engine Optimisation
The scope of Search Engine Optimisation has changed dramatically over recent years in a conscious drive to deliver quality, highly relevant results for the searcher. The process of link building, page structure, page rank and content creation have been gamed by the Black Hat webmeisters resulting in a refining process by the major search engines in an attempt to further purify the search engine results... [Read more]
Wordpress Expertise
Blogging is currently the most powerful (white hat) way of drawing more attention to your online presence, whether that is a business or a personal presence. Businesses across the globe are re-constructing their static html websites to incorporate a blog platform, this is perhaps the easiest method by which a business owner can create fresh content on the fly for their website. Blogs are the most... [Read more]
